NEC looks to build brand awareness with MLB in-stadium signage deal

NEC has signed a sponsorship agreement with Major League Baseball’s Los Angeles Angels for the 2019 season that will see the company have in-stadium signage behind home plate during games at Angel Stadium.

The company noted in its announcement that the goal of the sponsorship is to increase exposure among stadium audiences and television viewers throughout the United States, Japan, and other countries. NEC’s biometrics and AI solutions promote safety and security in a wide range of industries around the world.

The Los Angeles Angels play in the second largest television media market in the United States and Angel Stadium attracts more than 3 million spectators annually, among the highest attendance numbers in Major League Baseball.

The Tokyo 2020 games will feature NEC biometric access control for athletes, event staff, and media and the global technology integrator is also providing the biometric technology for the curb to gate boarding system at Narita International Airport and for Star Alliance frequent flyers.

Frost & Sullivan named NEC the 2019 Asia Pacific Biometrics Company of the Year in May.

Article Topics

artificial intelligence  |  biometrics  |  branding  |  NEC  |  sponsorship