Alpha Generation to distribute Hitachi’s biometric tech in UK

Aug 9, 2019 | Stephen Mayhew

Categories Biometrics News | Trade Notes

A new partnership announced this week between IT security distributor Alpha Generation Distribution, a part of the 4SEC Group, and Hitachi Europe, a wholly-owned subsidiary of Hitachi Ltd is focused on biometrics and Hitachi’s finger vein technology and promises to bring something new to the UK market this year.

“We’re delighted to be working with Hitachi, but it’s the technology that really has our attention,” explains Grahame Smee, Group Managing Director at 4SEC Group. “What we’re launching is something built for today’s market and real end-user demand – and we think it’ll have a significant impact on security. We’re looking forward to working with Hitachi to guide the product through the UK channel and take it to our reseller network in the coming months.”

“The time is right for the next era in biometrics,” says Ravi Ahluwalia, General Manager at Security Business Group, Hitachi Europe Ltd. “We’re in the unique position of having proven technology, already trusted in areas like banking, and the drive to make that technology more accessible and practical in a business setting. The missing piece was a distributor with the reach and channel expertise we need for a successful launch – and we found that in Alpha Generation.”

Hiatchi’s biometric technology has been deployed at leisure and hospitality venues around Manchester this summer to allow customers to pay with finger vein scans through a partnership between Hitachi and Fingopay parent Sthaler.