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Technology marketing veteran Brian Wallace named Idemia CMO for North America

Categories Biometrics News  |  Trade Notes

Idemia announced today that Brian Wallace, a experienced technology leader with a proven track record of accelerating growth at some of the most well-known companies in the world, has been appointed Senior Vice President, Chief Marketing Officer (CMO) for North America.

With 20 years of experience, Wallace has held senior management roles at Google, Samsung, Magic Leap and BlackBerry. He also held advisor positions with Andy Rubin’s Playground Ventures and i.am+, and most recently was CEO at Noveto Systems. Wallace has been awarded “CMO of the Year” by SF Business Magazine, listed by Business Insider as one of the “17 People Who Redefined Advertising”, was one of iMedia’s 25 Internet Marketing Leaders and Innovators, was added to Ad Age’s Marketer A-List, and won Interbrand’s “Breakthrough Brand of the Year” award for Magic Leap.

“I am excited to welcome Brian to the team and am confident in his ability to bring a collaborative and innovative marketing approach to support Idemia’s growth plan,” says Ed Casey, Chief Executive Officer IDEMIA’S business in North America. “Brian is widely known for successfully building some of the world’s leading technology companies and his experience will play a vital role in accelerating the growth of our industry leading government, B2B and consumer solutions.”

“I have been fortunate in my career to join companies just prior to when they disrupt various markets,” adds Wallace. “Idemia’s industry leading position, combined with their unique technology offerings, makes this a perfect time to join the company. I couldn’t be more excited to be working with such a world-class team.”

Idemia recently released MFace Flex, a frictionless facial biometric solution to simplify user-experience and crowd flow for seamless travel at high traffic locations such as airports, sports arenas and theme parks.

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