Idemia introduces facial biometrics product for high traffic areas

Sep 6, 2019, 1:48 pm EDT | Luana Pascu

Idemia has released MFace Flex, a frictionless facial biometric solution to simplify user-experience and crowd flow for seamless travel at high traffic locations such as airports, sports arenas and theme parks, the company announced.

MFace Flex can identify multiple faces without people having to stop, touch, or interact with the system in any way. As a result, large groups can be safely and securely handled, even though they keep moving through a location. MFace Flex is very accurate no matter the environment, Idemia clams, be it commercial transportation, event venues, stadiums, theme parks or gaming venues. The solution allegedly reduces deployment cost because it no longer requires specialized biometric capture equipment and usually reuses existing infrastructure.

The software will be publicly presented at the Future Travel Experience Global Conference in Las Vegas. During the event, Idemia will showcase and demonstrate other innovative products, such as Couch-to-Gate journey that aims to offer a “seamless and frictionless passenger experience from booking a ticket through each touchpoint in the passenger journey, including bag drop, lounge access and boarding gate access,” according to the announcement.

MFace Flex was one of the most applauded solutions at the 2019 Biometric Technology Rally, hosted by the Department of Homeland Security (DHS) Science and Technology Directorate (S&T).

“We are encouraged by the robust performance of MFace Flex at the rally, which offers a unique, real-world testing environment and provides us with invaluable data we can use to further enhance our products,” said Donnie Scott, Senior Vice President, Public Security for North America at Idemia.

“We applaud DHS S&T and its partners for conducting the Biometric Technology Rally. This event has become a critical venue for qualified Biometric Solution providers who are serious about continual, long-term innovation,” Scott added. “Seamless travel experience provides real economic and productivity benefits that directly impact traveler satisfaction and loyalty. MFace Flex is specifically designed to transform the travel experience by making key travel touch points as frictionless as possible.”

Idemia provides the NYPD’s facial biometric technology, and in August it reached a $30 million deal with the Australian Department of Home Affairs refurbish its Morpho smartgates at Australian airports.