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Incognia releases location behavioral biometrics to fight mobile fraud

Incognia releases location behavioral biometrics to fight mobile fraud

Incognia has introduced location-based behavioral biometrics identity technology to fight mobile fraud attempts and secure onboarding, the company announced.

Banks, fintech and retailers struggling with mobile fraud can leverage Incognia’s Anti-fraud SDK and APIs to optimize user identity verification and authentication. Each user receives a unique location fingerprint to create a private digital identity. The system does not collect or save PII.

“The phone is the new keyboard for conducting digital transactions; the bad guys know it and they’re after our privacy with the intent to commit fraud,” said Jay Bretzmann, Research Director at IDC. “Incognia’s Anti-Fraud Solution is the tool mobile banking, fintech, and retail solution developers need to seriously combat mobile fraud and keep users secure. Dynamic, adaptive technology like Incognia’s location behavioral biometrics will help smell the rats and ferret out the attackers before damage is done.”

Incognia’s proprietary location behavioral biometrics technology identifies location through network signals from GPS, Wi-Fi and Bluetooth, and on-device signals. Users’ location behavioral patterns are unique, the company says.

The Incognia Anti-Fraud Mobile SDK includes a continuous address verification API, location fingerprint API based on the unique location behavioral pattern, trusted location API to validate account login and in-app transactions and report account takeover and fraudulent payment, and device integrity API to detect anomalies and malicious intent.

The SDK and APIs work with both Android and iOS systems. The SDK uses hashing and encryption to ensure the data is anonymized.

“With the Incognia SDK, our customers can reduce fraud through the use of location behavioral biometrics, provide a secure frictionless experience for their users and above all, protect their users’ privacy,” said Andre Ferraz, CEO and Founder of Incognia, in a prepared statement. “By using Incognia, companies will operate more securely at a lower risk while ensuring their customers are protected every step of the way. Our team has the expertise and talent to help the mobile commerce and baking market keep their valued customers secure at all times.”

Incognia has also appointed Paula Skokowski as Chief Marketing Officer. Wither over 20 years of experience, Skokowski has had leadership roles at Yubico, Shape Security and Accellion.

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