Alcatraz announces new version of flagship 3D facial biometric access control solution and marketing leader
The newest version of Alcatraz’ flagship biometric access control device Rock features tailgating and mask detection as standard features, according to a company announcement.
The tailgating detection feature distinguishes unauthorized visitors from authorized ones as they approach an access point, and provide an immediate alert. Facemask detection was added in response to mandates in 32 states for safe business practices in the context of the COVID-19 pandemic. The system prevents entry for people not wearing a mask, and also sends a notification to put one on. The Rock still provides touchless access control through facial recognition, and can secure access with one- or two-factor authentication.
“The latest features we’ve added to the Alcatraz Rock make it possible for businesses to replace badging as an access point identification method with facial authentication while at the same time elevate their overall security solution to address the ever-increasing demands of not only access control but compliance in the post-COVID era,” says Alcatraz Chief Executive Officer and Founder Vince Gaydarzhiev.
The company says the Rock can be integrated with any access control solution, and the system respects privacy with transactional 3D facial authentication, neither covertly collecting nor storing images of individuals who are not enrolled.
Alcatraz has also launched a new website to market the award-winning solution.
The company separately announced the appointment of Debraj Sinha as its new Product Marketing Manager to oversee its efforts to bring its Rock biometric facial recognition product to market.
Sinha will be responsible for all marketing efforts for Alcatraz’ hardware and software, including product launches and go-to-market strategy. He is currently focussed on executive marketing campaigns, developing customer messaging, generating demand, and supporting sales.
“Debraj is one of those rare finds of top technical skill coupled with impressive business acumen, and we are fortunate to have him leading our product marketing efforts during this very crucial period for Alcatraz,” states Alcatraz Chief Revenue Officer Tina D’Agostin.
Prior to joining Alcatraz, Sinha served as a product marketing manager at Qualcomm, working on the go-to-market strategy for 5G Modem-RF products. He also gained experience in roles with Cisco, Oracle, and Delphix.
“What attracted me to Alcatraz is their impressive work in artificial intelligence and machine learning, and the technology aspect, but also how they have managed to enhance access control with modern technology solutions like facial authentication,” comments Sinha. “It seems logical that facial authentication be an integral part of an access control solution, but no one has been able to deliver a robust solution that works with any access control system until Alcatraz.”