Goode Intelligence forecasts automotive biometrics market to reach $560M by 2026

Personalization, monitoring and payment to drive adoption

automotive biometrics

Biometric systems for automobiles will represent a $560 million global market by 2026, according to a new report from Goode Intelligence, driven by demand for personalization, health and wellness monitoring and in-car payments.

The 178-page ‘Automotive Biometrics Market Analysis & Forecast 2021-2026 (2nd edition)’ suggests that the auto industry is currently going through an ‘iPhone Touch-ID moment,’ with major steps forward benefiting early adopters.

“In 2017 we predicted that by 2020 a major Tier 1 auto OEM would launch a top of the range vehicle that supported biometrics,” states Goode Intelligence Founder and CEO and report author Alan Goode. “Earlier this year, our prediction was fulfilled when Mercedes-Benz announced that its latest luxury S-Class supported in-vehicle multi-modal biometric authentication.  This is a very exciting time for the industry and we are delighted to share the latest updates and predictions in our new report.”

Facial recognition has joined fingerprint biometrics as a preferred modality, with biometric technology being integrated into in-cabin and exterior systems, as well as in linked smartphone and possibly wearable solutions.

The report examines the current state of global adoption, key drivers and barriers for adoption, and provides detailed regional and global forecasts for the market.

“A positive driver for deploying biometric systems for automobiles is for ‘touchless’ identification and authentication,” says Goode. “This is especially important for drive-sharing and rental car delivery models. The ability to accurately identify and authenticate car users without physically touching a sensor or device is a compelling narrative in the current COVID-19 world.”

Technologies in the market are analyzed, and the report also features exclusive in-depth interviews with leading experts in the field of automotive biometrics. The report profiles dozens of major companies in the automotive biometrics ecosystem.

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