FB pixel

Smart Eye acquires iMotions for $47M to create behavioral AI research ‘powerhouse’

Categories Biometric R&D  |  Biometrics News  |  Trade Notes
Smart Eye acquires iMotions for $47M to create behavioral AI research ‘powerhouse’
 

Human behavior prediction specialist Smart Eye has acquired behavioral software solutions developer iMotions to bring together their expertise on sensing technologies and biosensor software. The intention is to create a leading research team for analyzing emotional, cognitive and behavioral data and generate insights into behavior.

After the US$46.6 million (SEK 400 million) acquisition, the companies will continue to operate independently; Smart Eye with its eye-tracking and emotion AI, iMotions with its sensors. Pooling the technologies will allow for the full analysis of complex human behaviors.

iMotions, which will become a wholly-owned subsidiary, will continue with capturing measurements such as eye tracking, facial expression analysis, sweat gland activity, brain activity and heart rate. The takeover is hoped to allow it to innovate further with remote and mobile data collection and analysis.

“Smart Eye and iMotions have shared visions for eye tracking and multi-modal research for many years,” said Peter Hartzbech, founder and CEO of iMotions. “In Smart Eye we have the ideal partner to further invest in the vision to accelerate human behavior insights, driving transformation that will fuel our customers’ successes across commercial industries, as well as for academic researchers.”

Smart Eye acquired Affectiva in May 2021 to bolster its eye-tracking capabilities.

AI acquisitions have been announced at an unprecedented pace so far in 2021.

Article Topics

 |   |   |   |   |   |   |   | 

Latest Biometrics News

 

Biometrics providers navigate the emerging details of digital wallet ecosystem

If reusable ID backed by biometrics is on the cusp of mainstream adoption, it is via digital identity wallets. Most…

 

Leadership teams strengthened at Thales Identity & Biometrics, Incode, ID.me, iDen2

Digital identity leaders and startups have announced executive additions strengthening  marketing, product, sales and design. A former biometrics executive is…

 

Madagascar considers bids for €8.5M digital ID contract

Madagascar is reportedly in the final stages of selecting a biometrics supplier for a project to modernize the country’s civil…

 

Fraud rings exploit federal weaknesses as Washington falls behind

A new report from identity verification company Socure provides a grim but necessary wake-up call to the federal government: sophisticated…

 

Verifiable Credentials 2.0 now a W3C Standard

The World Wide Web Consortium (W3C) Verifiable Credentials Working Group has published seven W3C Recommendations, including Verifiable Credentials Data Model…

 

Veriff opens technology hub in São Paulo, Brazil

Veriff has expanded into Latin America with the opening of its Veriff Americas headquarters in São Paulo, Brazil. The Estonia-headquartered…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events