FB pixel

Neuro-ID secures $35M for real-time behavior analysis expansion in Series B

Neuro-ID secures $35M for real-time behavior analysis expansion in Series B
 

Behavioral analytics specialist Neuro-ID has secured $35 million in Series B to acquire talent expand globally for its services for large-scale real-time behavior interpretation – down to individual taps, clicks and swipes – to deliver insight into customer intent and points of friction.

Series B was led by Canapi Ventures with Fin VC and TTV Capital, which led Series A. Alongside that December 2020 $7 million Series A, the firm has brought in $49.5 million in investment since its founding in 2014.

Neuro-ID said in the announcement that the past year has seen three to four times growth in clients and revenue and a 500 percent increase in the number of customer journeys monitored by their systems. The company has tripled its own employee base in that period and hopes to take on more staff with the funding.

It also hopes to accelerate product development to achieve further product-led growth.

Customers using the systems have recorded 200 percent conversion increases and reduced fraud by 35 percent, according to the company. Neuro-ID sets itself apart from its competitors by distinguishing between first-time visitors and those returning, offering differing insight to improve successful sign up through KYC for a customer’s services.

Article Topics

 |   |   |   |   |   |   |   |   | 

Latest Biometrics News

 

Alan Goode offers insights on booming transitional IDV market on BU Podcast

Technology is transforming identity verification. According to Alan Goode of Goode Intelligence, by 2030, digital identity verification will pass traditional…

 

Share less data in more places: inching towards decentralized digital ID for travel

The travel industry is slowly shifting to a more decentralized model of digital identity. This was one of the key…

 

Clearview takes fresh legal hits over Canada class action, UK fine

Few biometrics companies have taken a bigger regulatory and legal beating than Clearview AI. It has already been a rough…

 

Mexico makes biometric identifier mandatory for all citizens

Mexico has officially introduced a digital identification system by signing a law that turned the previously optional biometric-based citizen code…

 

MOSIP highlights the UN DPI Safeguards Initiative

The United Nations’ DPI Safeguards Initiative has released 259 recommendations designed to guide regulators, advocates, donors, technology providers and governments…

 

Brazil adopts DaaS for verifiable credentials

Brazil is the latest country to adopt DPI as a Packaged Solution (DaaS) — a practical framework designed to accelerate…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events