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Biometrics are transforming the retail landscape

Biometrics are transforming the retail landscape

The retail experience has undergone profound shifts in the past decade. As consumers grew more comfortable making purchases online, they began to set the bar higher for in-store shopping, demanding the same levels of convenience and trust.

The pandemic only accelerated these trends. Now, forward-thinking retailers are reinventing the customer experience journey, looking for new ways to boost loyalty, reduce friction and increase revenue.

In this landscape, biometrics have emerged as a transformative solution for applications ranging from customer loyalty to loss prevention. Their power is deceptively simple: by giving retailers the ability to quickly, securely and seamlessly identify customers, biometric technologies make it easy to tailor the shopping experience to individual needs and preferences.

This eBook by HID Global will explore biometric technology — and how retailers can leverage it to enhance the customer journey without compromising trust and security.

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