FB pixel

UAE’s largest bank and retailer launch biometric payment card from Idemia and Idex

UAE’s largest bank and retailer launch biometric payment card from Idemia and Idex
 

A biometric payment card built with Idemia’s F.CODE technology and fingerprint sensors from Idex Biometrics is being launched in the United Arab Emirates.

The UAE’s largest bank, First Abu Dhabi Bank (FAB), and largest retailer Majid Al Futtaim (MAF) have partnered on what will be the first contactless biometric payment card launched in the region, according to an announcement from Idemia. The card is fully compliant with EMV payment standards, and is expected to drive down fraud rates by ensuring only the authorized card-holder can use it.

“Innovations in biometric authentication represent a significant step forward in card security and protecting consumers from fraud, particularly as more people move to cashless payments for everyday purchases,” says Rudy Sudarsono, SVP and head of Products, Cards at First Abu Dhabi Bank. “By incorporating advanced fingerprint technology into the FAB SHARE cards, we are able to provide added confidence and safety for our customers, allowing them to enjoy the enhanced benefits of their store card with absolute peace of mind.”

An announcement from Idex specifies that it is the first volume launch of biometric payment cards in the Middle East. The company also says it confirms the commercial acceleration of the technology this year, ahead of market inflection in 2023.

“Idex Biometrics groundbreaking sensor solution is bringing seamless payment experiences to more consumers,” says Vince Graziani, CEO of Idex Biometrics. “The biometric payment card powered by IDEX Biometrics is certified by Visa and Mastercard and will work flawlessly with any payment terminal. We are pleased to bring our innovative technology to customers and, together with IDEMIA, support banks in the Middle East as they accelerate market deployment of smarter and more secure card payments.”

Consumers in the Emirates have been enthusiastic in their support for biometric payment cards, with 4 out of 5 suggesting they would switch card providers to use the technology way back in 2018.

Article Topics

 |   |   |   |   |   | 

Latest Biometrics News

 

Biometric Update Podcast digs into deepfakes with Pindrop CEO

Deepfakes are one of the biggest issues of our age. But while video deepfakes get the most attention, audio deepfakes…

 

Know your geography for successful digital ID adoption: Trinsic

A big year for digital identity issuance, adoption and regulation has widened the opportunities for businesses around the world to…

 

UK’s digital ID trust problem now between business and government

It used to be that the UK public’s trust in the government was a barrier to the establishment of a…

 

Super-recognizers can’t help with deepfakes, but deepfakes can help with algorithms

Deepfake faces are beyond even the ability of super-recognizers to identify consistently, with some sobering implications, but also a few…

 

Age assurance regulations push sites to weigh risks and explore options for compliance

Online age assurance laws have taken effect in certain jurisdictions, prompting platforms to look carefully at what they’re liable for…

 

The future of DARPA’s quantum benchmarking initiative

DARPA started the Quantum Benchmarking Initiative (QBI) in July 2024 to expand hardware capabilities and accelerate research. In April 2025,…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events