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Prove Identity and Centific join to strengthen cybersecurity and fraud protection

Prove Identity and Centific join to strengthen cybersecurity and fraud protection

Prove Identity is partnering with Centific, a provider of AI and data services, to provide digital identity verification and authentication services, says a press release. The move is intended to combine cybersecurity and fraud protection by providing “a one-stop-shop for businesses looking to enhance digital security while providing safe and seamless customer experiences.”

Centific’s generative AI accelerates the insight-to-action timeline, allowing for rapid threat signal analysis so the platform can adapt to emerging threats for enhanced fraud protection. Combined with Prove’s identity verification, it is positioned to target the retail and ecommerce sectors, and to help digital marketplaces achieve compliance with regulations such as the Federal Trade Commission’s INFORM Consumers Act.

“Centific’s partnership with the premier identity verification and authentication platform at Prove allows us to seamlessly integrate those insights into our offerings,” says Sanjay Bhakta, VP and Head of Solutions at Centific, which has offices in the U.S., Europe, India, China and Southeast Asia. “This synergy enables us to combat fraud at an unprecedented scale, frequency, and efficiency – drastically reducing risks for both businesses and consumers.”

Scott Greenhut, Senior Vice President of Channel and Partnerships at Prove, also emphasizes improved customer experience.

“We are excited to partner with Centific to bring next-generation identity verification and authentication solutions to even more businesses,” he says. “Together, we’re not only addressing common vulnerabilities and fortifying defenses against fraud – we’re also making customer experiences faster and easier.”

Earlier this month, Prove announced $40 million in investment funding from MassMutual Ventures and Capital One Ventures to expand its global operations and launch new commerce enablement and fraud-fighting use cases.

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