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MLB Go-Ahead Entry

MLB Go-Ahead Entry is the biometric ticketing service being introduced at all 30 big-league baseball stadiums across North America. Major League Baseball uses NEC facial recognition technology for the service, which allows fans registered via an app to enter through designated lanes without stopping or showing a ticket.


Major League Baseball’s biometric ticketing collects 6K opening day hits

Fans entered a stadium with biometrics during the opening day of the 2024 Major League Baseball (MLB) season, one of…


Biometric ticketing to start opening day for Phillies at all stadium entrances

The Philadelphia Phillies are promoting facial recognition ticketing to all of the main entrance gates at Citizens Bank Park following…


Houston Astros introducing ticketless access with MLB Go-Ahead Entry

Major League Baseball in the U.S. is introducing its facial recognition ticketing program, Go-Ahead Entry, to Houston sports fans. The…


MLB’s Phillies fuss with face biometrics, find out what digital rights groups think

As Major League Baseball’s postseason begins, fans of the Philadelphia Phillies are using the team’s use of face biometrics for…


Philadelphia Phillies lead off facial recognition access pilot for big league baseball

The Philadelphia Phillies of Major League Baseball (MLB) are launching ticketless stadium entry with facial recognition. Fans can register to…

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