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Synqera brings facial recognition to Ulybka Radugi


Facial recognition technology is at the center of a new deal between retail technology startup Synqera and Russian cosmetics chain, Ulybka Radugi.

Under the terms of the new deal, Ulybka Radugi will integrate Synqera’s facial recognition technology as a pilot test, with the aim to incentivize conversions at checkout. According to the two companies, the piloted solution uses Synqera’s platform and syncs the physical profile of each customer at checkout with loyalty card data, as well as targeted ads.

“Retailers have been looking for ways to incentivize customers to return, from the moment of entering the store to the point of purchase, but few have been able to keep up with technological advances,” Filipp Shubin, Synqera COO said. “Consumers—typically female—frequently purchase cosmetics and household goods across a variety of stores and channels. Synqera is able to help self-adjust the in-store purchase process in a notoriously difficult section of retail—the female consumer shopping experience.”

Using facial recognition to target ads is a common theme in today’s responsive technology. Reported previously, the new Xbox One will feature targeted ads, using facial recognition and the platform’s built-in Kinect camera.

Facial recognition heavyweight, NEC is also developing facial recognition products, aimed at consumer engagement and conversions. 

As a biometric modality, facial recognition is becoming an extremely popular choice and public adoption is growing.

According to a recent CNN/Time/Orc poll, 79% of Americans are in favor of using facial recognition at various locations and public events, and 81% support expanded camera surveillance on streets and in public places.

In fact, according to a recently-published research report, the global facial recognition market is estimated to grow from $1.92 billion in 2013 to $6.5 billion in 2018, at an impressive CAGR of 27.7%.

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