FB pixel

Synqera brings facial recognition to Ulybka Radugi

 

Facial recognition technology is at the center of a new deal between retail technology startup Synqera and Russian cosmetics chain, Ulybka Radugi.

Under the terms of the new deal, Ulybka Radugi will integrate Synqera’s facial recognition technology as a pilot test, with the aim to incentivize conversions at checkout. According to the two companies, the piloted solution uses Synqera’s platform and syncs the physical profile of each customer at checkout with loyalty card data, as well as targeted ads.

“Retailers have been looking for ways to incentivize customers to return, from the moment of entering the store to the point of purchase, but few have been able to keep up with technological advances,” Filipp Shubin, Synqera COO said. “Consumers—typically female—frequently purchase cosmetics and household goods across a variety of stores and channels. Synqera is able to help self-adjust the in-store purchase process in a notoriously difficult section of retail—the female consumer shopping experience.”

Using facial recognition to target ads is a common theme in today’s responsive technology. Reported previously, the new Xbox One will feature targeted ads, using facial recognition and the platform’s built-in Kinect camera.

Facial recognition heavyweight, NEC is also developing facial recognition products, aimed at consumer engagement and conversions. 

As a biometric modality, facial recognition is becoming an extremely popular choice and public adoption is growing.

According to a recent CNN/Time/Orc poll, 79% of Americans are in favor of using facial recognition at various locations and public events, and 81% support expanded camera surveillance on streets and in public places.

In fact, according to a recently-published research report, the global facial recognition market is estimated to grow from $1.92 billion in 2013 to $6.5 billion in 2018, at an impressive CAGR of 27.7%.

Article Topics

 |   |   |   | 

Latest Biometrics News

 

Privacy doesn’t have to cost us great online services

By Andrew Black, Managing Director ConnectID and Sujeet Rana, Chief Digital Officer NAB For years, we accepted an implicit trade-off…

 

Alan Turing Institute reveals digital identity and DPI risks in Cyber Threats Observatory Workshop

Digital identity systems are showing growing vulnerabilities with commensurate risks for the development of DPI. The Alan Turing Institute launched…

 

Biometric identity verification gets caught up in great expectations and politics

The next generation of biometric identity verification collides with the politics of digital identity in the most-read articles of the…

 

Todd Morris named NEC NSS President as Dr. Kathleen Kiernan retires

Todd Morris is the new President of NEC National Security Systems (NEC NSS). Morris succeeds Dr. Kathleen Kiernan, who is retiring…

 

ISO’s mDL standard can’t guarantee issuer trustworthiness

The fear that the server retrieval capability supported by the ISO/IEC 18013 standard for mobile driver’s licenses (mDLs) could be…

 

One app, two app, three app, four: DECTA study shows users have ‘wallet fatigue’

While some see the concept of a “15-minute city” as sinister, advocates say they just don’t want to go very…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Biometric Market Analysis

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events