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Mercator evaluates issues that will most impact consumer adoption of biometrics


Mercator Advisory Group released a research report titled “Biometrics: A Market Forecast for Consumer Adoption”, which predicts the course of adoption of biometric authentication via mobile device in the United States up until 2025.

The 16-page report makes predictions through 2025 for biometric mobile device penetration of the U.S. market, the market availability of persistent biometrics and the percentage of the U.S. population that will use biometrics authentication technology.

The report is based on data from Mercator Advisory Group’s Customer Monitor Survey Series (CMSS) research, which surveyed 3,000 U.S. adults in 2016 about U.S. adoption of biometrics on mobile devices.

As stated in Mercator’s companion report “Biometrics: A New Wrinkle Changes the Authentication Landscape”, biometrics will eventually replace passwords at an unexpectedly fast rate as behavioral biometrics convert the market into a software and cloud based driven solution.

“This forecast evaluates four key issues that will most impact the adoption of biometrics, including consumer attitudes, availability, practicality and application support,” said Tim Sloane, vice president of payments innovation at Mercator Advisory Group and author of report. “The availability of several years of Mercator Customer Monitor Survey Series (CMSS) research on consumer adoption of mobile banking provided us an excellent model for predicting how quickly the consumer’s distrust of biometrics will be converted into usage based on convenience and promotion by trusted friends and businesses.”

The new report mentions several key players in the biometrics market, including Amazon, Apple, Facebook, FIDO Alliance, Google, and Yahoo.

Meanwhile, Sloane evaluates key issues that will most impact the adoption of biometrics including consumer attitudes, availability, practicality, and application support.

The report predicts when the availability of persistent identity using behavioral biometrics will shift the industry from hardware to a software- and cloud-based solution.

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