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Apple acquires Israeli facial recognition firm


Apple has acquired an Israeli cybersecurity startup Realface whose facial recognition technology can be used to authenticate users. According to a TechTimes report, the technology is said to be capable of learning facial features.

Israeli financial website Calcalist reported yesterday that this deal, Apple’s fourth acquisition in Israel, is estimated to be worth a couple of million of dollars.

The Times of Israel reported that Realface had raised $1 million prior to the acquisition and employs up to 10 people, with sales in China, Israel, Europe, and the United States.

According to the company’s LinkedIn page, “our software enables authentication, automated on-boarding & mobile conversion optimization using the most advanced deep learning methods, focusing on a frictionless user experience. We have proprietary IP in the field of frictionless face recognition and effective learnings from facial features.”

The startup previously developed an app called Pickeez, which selected and collated a user’s best photos across various platforms using the RealFace recognition software.

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