Ipsidy biometrics solutions showcased at TRANSACT Conference

Ipsidy Inc. showcased its mobile biometric authentication solution that assists financial institutions and payment providers meet the latest PCI-DSS requirement for multi-factor authentication at the TRANSACT Conference in Las Vegas this week.

The firm’s “Identity Transaction Platform” offers support for authentication of a broad range of digital and physical transactions, including online account access, payment transactions, call center interaction and physical access.

Ipsidy leverages biometrics, in conjunction with a digital signature, to establish certainty for everyday transactions from the convenience of a mobile phone.

The firm’s mobile identity application allows consumers to use their identity to authorize transactions, by leveraging the Payment Card Industry Data Security Standard (PCI-DSS), which can handle branded credit cards, before they have been approved. That allows customers to experience a consistent, frictionless biometric experience when they quickly capture their “selfie” in the company’s mobile application to authenticate their identity.

The TRANSACT Conference was held April 17 to 19 and was produced by the Electronic Transactions Association. Ipsidy was showcased in the event’s “Biometrics and Identity Zone”.

Most recently, Ipsidy was selected to provide a digital issuance platform for Ruta Amiga’s new loyalty program. In the past month, the firm was also selected to provide de-duplication services to the Zimbabwe Electoral Commission, and to provide its biometric multi-factor authentication service IdLok to Latin American financial institutions through a partnership with DataPro.

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