CLEAR launches nationwide brand campaign
CLEAR is launching its first-ever nationwide brand campaign to increase awareness of the company’s biometric identity membership platform. The campaign, “You Get You Places” is based upon the simple premise that you are you, and your eyes and fingertips are the most accurate forms of ID.
The campaign comes at a time of significant growth for the company, which has announced a number of airport launches, sports partnerships, the nation’s first biometric concessions solution and a partnership with Major League Baseball that will enable biometric ticketing for the 2019 season. CLEAR also just opened its first corporate development office outside of New York in Austin, Texas.
“At CLEAR, we are focused on building a future with fewer barriers, where all of life’s experiences are accessible with the tap of a finger or the blink of an eye,” explained Caryn Seidman-Becker, CLEAR CEO and chairperson. “Today, there are more than 2.5 million CLEAR members using biometrics to access 39 U.S. airports and sports venues across the country, but we’ve only just scratched the surface of what’s possible.”
“We’re making significant investments in our platform, adding new partners, strengthening security, and expanding the breadth and depth of our services to give people more reasons to leave their wallets at home,” added Seidman-Becker.
The campaign, which was created in partnership with Red Antler, features two television spots, and a combination of digital video, out of home, social advertising and custom content executions. The out of home placements at Reagan National Airport in Washington, DC and Los Angeles International Airport in Los Angeles, will appear in heavily trafficked entry points and throughout the terminals, on video monitors as well as on the Flight Arrivals/Departures Displays.
“The CLEAR brand represents trust, convenience, best in class security, and thanks to our Ambassadors and partners, exceptional member experiences,” said Pamela Catlett, chief brand and strategy officer at CLEAR. “As we expand the scope and reach of CLEAR’s offerings, we’re excited about the potential of ‘You Get You Places’ and other investments we’re making in our brand, to elevate awareness about the benefits of membership, and to help establish CLEAR into a household name.”