NEC features biometric retail and banking concepts at Futurecom

At last week’s Futurecom 2018 event in Brazil, NEC demonstrated how innovative the customer experience in a smart business can be with the use of facial biometrics.

In a space set up as a smart cafe, NEC deployed its G5100 POS terminal so visitors to the fair could make financial transactions and simulate the purchase of typical products this type of business carries using a modern POS system. The entire purchase process is digital with users being identified by facial recognition. This allows for targeted promotions based on the customer’s last purchases.

“This transaction authentication mode is extremely secure and handy, simplifies the identification process and at the same time improves customer convenience,” according to Alexandre Soyama, NEC’s solutions manager for retail in Brazil.

NEC also deployed a fictitious ATM which demonstrated how people will be able to authorize bank transactions with facial recognition. According to Rafael Vida, NEC’s biometric solutions manager in Brazil, after receiving a message via cell phone, the customer validates their identity through the camera of their own smartphone and, based on this image, the operation is authenticated. “It is a safer process than the others, because it prevents another person from making financial transactions in possession of the third party card.”

NEC also set up a smart space area that demonstrated a real-time in-store consumer location tracking system that groups by age, gender, engagement in activations, among others. In the context of a store, the customer has a communication tool that helps improve their shopping experience, while the retailer can give more assertiveness to their campaigns at the time of purchase and according to the profile of each customer.

NEC recently created a division to formulate and apply a human rights strategy to its AI and biometrics business.

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