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RealNetworks signs SAFR integration partnership for Latin America


RealNetworks has partnered with Brazilian video monitoring and access control solutions provider Seventh to bring the SAFR facial recognition platform to Seventh’s portfolio of integrators and resellers in Brazil and the rest of Latin America.

SAFR was launched in the United States and Canada in July. This agreement marks the first SAFR integration partnership in Brazil and comes on the heels of RealNetworks Indian subsidiary making the technology available in India.

SAFR achieved a 99.8 percent accuracy score with the Labeled Faces in the Wild (LFW) dataset, based on the University of Massachusetts benchmark, and it has also been ranked as one of the world’s top facial recognition algorithms in “Wild Faces” False Non-Match Rate (FNMR) testing by NIST, according to the company. It works with existing IP-based cameras to provide real-time recognition, and supports both local and cloud storage. The software encrypts all facial data and images, and does not transmit personal or facial data over the internet when used locally.

“Our partnership with Seventh represents a significant step for RealNetworks in our endeavor to build key partnerships for the marketing, sales, integration, delivery, and support of our facial recognition solution across the globe,” explained Jose Larrucea, RealNetworks Vice President, Latin America.

“We’re excited to apply Seventh’s leadership in video monitoring and access control to develop and bring to market innovative solutions built on the SAFR platform and which will be amplified through our extensive set of channel partners,” added Carlos Schwochow, CEO of Seventh.

SAFR scales to differentiate and recognize millions of people, confirming identity, gender, age and sentiment against a massive database of faces and enabling numerous use cases across retail, health, telecom, education, government, and workspace vertical markets. Seventh and RealNetworks expect top launch solutions by the first quarter of 2019.

The company is running a webinar on Wednesday, October 24th to discuss how schools are enhancing security and convenience with SAFR facial recognition.

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