CLEAR provides facial and fingerprint biometrics for faster car rentals from Hertz

CLEAR is providing biometric technology to car rental giant Hertz to speed up the car rental process for customers at Hartsfield-Jackson Atlanta International Airport, with deployments planned for 40 locations next year.

Hertz Gold Plus Rewards loyalty members with CLEAR accounts can use facial or fingerprint verification instead of a physical ID credential to reduce the time spent on the rental check-out process from an average of two minutes or more to 30 seconds or less, according to the announcement. The company’s say the partnership marks the first major use of biometrics by a rental car company.

“We’re excited to introduce Hertz Fast Lane Powered by CLEAR to get Hertz customers through the exit gate without the wait and on the road faster,” said Hertz CEO Kathryn V. Marinello. “By teaming with CLEAR, Hertz gets a partner with an expanding footprint and proven track record to help us innovate the car rental process, improve the customer experience and bring meaningful benefits to busy travelers.”

Marinello also added that the new innovation is a demonstration of the company’s focus on enhancing the entire customer experience.

Future locations for Hertz Fast Lane powered by CLEAR biometrics include Los Angeles International Airport (LAX), John F. Kennedy International Airport (JFK), and San Francisco International Airport (SFO).

“CLEAR believes that you are you, and we’re creating a future in which your fingerprints, eyes and face are your best and most secure ID,” said CLEAR CEO Caryn Seidman-Becker. “When our members travel, they enjoy greater speed and predictability at airports and sporting events, so they can focus more time doing what they love. Thanks to our new partnership with Hertz, they’ll spend less time at the exit gate and more time enjoying their destination.”

For Hertz Gold Plus Rewards members, CLEAR membership is available for use with the program at no extra cost, and can be upgraded for use with other CLEAR services, such as airport security access, at preferred pricing.

CLEAR recently deployed its biometric technology to Louis Armstrong airport in New Orleans.

WTTC President and CEO Gloria Guevara told Biometric Update earlier this year that the travel industry stakeholders plan to extend a unified system of interoperable biometric identity to every step in the traveler journey. Synaptics also recently demonstrated a system for rental car access leveraging in-vehicle biometrics for Biometric Update.

Article Topics

biometrics  |  CLEAR  |  facial recognition  |  fingerprint biometrics  |  identity verification  |  iris recognition