Hyundai Mobis invests $5 million to integrate facial biometrics from Chinese startup Deep Glint

Hyundai Mobis has formed a strategic partnership with China-based artificial intelligence biometrics and computer vision company Deep Glint through an equity investment valued at $5 million, the companies announced.

Deep Glint is a startup providing facial, body, and behavior recognition and analysis, with an AI-based object recognition and analysis system the company says can identify a target face among a billion people from a distance of 50 meters within a single second. With the equity investment, auto parts maker Hyundai Mobis picks up Deep Glint’s deep learning technology for in-vehicle facial recognition and behavior pattern analysis, which it will use to provide personalized connected services like automated music and lighting selection.

Facial recognition will also be used to authenticate the driver for vehicle door unlocking and ignition. Hyundai Mobis says the auto industry is responding to the threat of hacking by working to introduce multiple authentication methods, such as combined fingerprint biometrics and NFC signals. The facial expression recognition capabilities of Deep Glint’s technology could also be used for driver monitoring systems that alert the driver if she or he appears to become drowsy, or notify police in the case of an emergency.

Hyundai is also launching a new Santa Fe model with fingerprint biometrics for the Chinese market this year, as the auto industry moves quickly towards increasing deployment of biometrics.

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