Trulioo launches front-end integration tool for easy web identity verification
Trulioo demonstrated its new front-end tool for businesses to query its GlobalGateway API, EmbedID, at the recent FinovateSpring 2019 event in San Francisco.
Businesses can use EmbedID to instantly verify customers in multiple markets by embedding a code snippet into the sign-up or registration form on their websites, according to the announcement.
“EmbedID is a gamechanger, particularly for developers building fintech solutions, who need to create a separate customer onboarding process for each and every country their customers are in, as regulatory requirements differ across countries,” says Anatoly Kvitnitsky, VP of Growth at Trulioo. “With EmbedID, you can verify customers in real-time across multiple markets, while supporting country-specific AML/KYC requirements.”
Just as GlobalGateway is designed to dramatically reduce the time necessary to expand into new markets, EmbedID is designed to be quick and convenient, the company says.
“Developers want a low-friction sales process and that’s what we’ve built,” adds Kvitnitsky. “Developers can sign up for instant access to our sandbox environment and apply to our beta Developer Plan. With EmbedID, you can start verifying identities through Trulioo’s API without the integration overhead.”
Trulioo announced the extension of its identity verification coverage to Malta in April.