FaceTec biometric authentication implemented by leading dating app maker to stop bots and catfishing

FaceTec biometric authentication implemented by leading dating app maker to stop bots and catfishing

The Meet Group, a leading maker of dating and social entertainment apps has integrated 3D face authentication technology from FaceTec to thwart bots, catfishing, and various other problems in the online dating world, according to a Medium post.

Meet Group apps have millions of active daily users, according to Wikipedia, including for MeetMe.com and four other dating apps and sites. The company says FaceTec’s ZoOm technology allowed its teams to build a better solution, and touts FaceTec’s accuracy for liveness detection.

The implementation seems to be of biometric face authentication technology, rather than face recognition, which would make it a first for FaceTec, and possibly the first implementation of face authentication on a major social network. Meet Group says it is the first AI-powered face verification launch with liveness for any major dating app.

“With FaceTec, in just a few seconds, users will be able to prove they are a live human (not a bot) and that they match their profile photos,” reads the announcement from Meet Group CEO Geoffrey Cook. “Users who prove their liveness and match their uploaded profile photos will get a badge displayed on their profiles throughout the app … in other words, no more catfishing.”

The dating app company is also launching live-streaming video to help users determine the authenticity of others, and will consider implementing advanced age screening during the verification process to help keep people under 18 from using it.

All biometric checks by Meet Group are performed following express user consent, with data processed in Meet Group’s existing environment, without sharing data with third parties.

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