BehavioSec pitches behavioral biometrics for zero trust and continuous authentication in pandemic recovery
With its combination of behavioral biometrics and zero trust architecture, BehavioSec argues its continuous authentication technology is ideally suited to secure digital services facilitating stimulus lending, the new U.S. Tax Day on July 15 and other essential applications.
The company is also strongly positioned to serve the evolving cyber threats and redoubled adoption of mobile services caused by the pandemic, according to a company announcement.
Authentication of users with typing patterns, touchscreen activity and cursor movements instead of vulnerable passwords happens seamlessly in the background without the use of proprietary hardware or other tokens, reducing fraud risk and giving BehavioSec customers a competitive advantage, the company says.
“We’re witnessing a seismic shift in digital interactions and expectations as users become more acclimated to working, shopping and interacting online, transforming not only digital services but also what customers expect from the fintech and e-commerce experience,” states BehavioSec Vice President of Products Jordan Blake. “But digital adoption isn’t the only thing accelerating. Cyber scams are also on the rise as criminals seek to take advantage of new apps, services and consumer fear and uncertainty in the wake COVID-19. Businesses are increasingly challenged in this environment to provide strong customer authentication without customer friction. That means a more adaptive approach to validating online identities that meets the needs of both companies and consumers, and one that can be achieved through behavioral biometrics.”
Mobile devices have become the central means of interaction between people and essential businesses and services, and BehavioSec notes that recent studies have shown mobile banking apps are being used more than ever before. The FBI is warning that these changes set the stage for scams, putting more pressure on organizations to defend against fraud and account takeover (ATO) attacks without increasing friction.
Blake told Biometric Update in May that timelines for implementing advanced authentication technologies like behavioral biometrics have been moved up at many businesses due to the COVID-19 pandemic.
behavioral biometrics | Behaviosec | biometrics | continuous authentication | cybersecurity | ecommerce | fintech | fraud prevention | identity verification | mobile device | secure transactions | Zero Trust