New Chief Business Officer to boost Touch Biometrix’ 2021 market expansion plans
Touch Biometrix has announced the coming on board of Robert Fee as the company’s Chief Business Officer (CBO) just when it is setting eyes on making a market entry in Q2 of 2021 for its TCAP and other biometric products.
The company said in an announcement that the appointment of Fee, an experienced hand in the global biometrics industry, is crucial and coincides with an “exciting time” for their business as they intend to launch a FAP20 plastic 508ppi complete inlay solution for the fingerprint biometric smart card market by the end of 2021. They plan to set the inlay solution price at below $10 and hope this can enable high market growth from the start, according to the announcement.
Fee’s decades-long knowledge of the biometrics market is also seen by Touch Biometrix as an asset for as they plan to launch a range of large area sensors that are slim in form factor, 508ppi, low power and most significantly, of far lower cost than bulk optical solutions. Fee has had experience in the biometric smart card industry with stints at Zwipe and Next Biometrics.
Thanks to its large production partner and scalability of thin film production lines, Touch Biometrix says it expects to stamp a dominant market position in the next 24 months, taking advantage of the low cost of production.
The new CBO said it was a pleasure joining a very strong team with an enviable track record in film transistor technology and development market delivery.
“I am delighted to be joining Touch Biometrix at this important and exciting juncture in the business. The technology is like nothing I have seen before and I am confident that it will shake up the biometrics industry as it allows us to address the entire worldwide market for both small and large area applications,” said Fee.
He added: “High-performance low-cost sensors that can be any shape or size is an unprecedented product offering. The conformability and robustness of these plastic sensors also opens up a myriad of new product applications.”