Integrated Biometrics adds new Director of Sales for Asia Pacific

Fingerprint technology firm Integrated Biometrics has announced the addition of Alex Tan to its team as Director of Sales for Asia Pacific.

Tan will be responsible for increasing interest in the company’s strong product portfolio in Asian Pacific countries. His role enables him to be the chief evangelist for the company throughout the region.

“The adoption of biometric solutions in Asia has been pervasive,” said Tan. “Besides wide use in border control and immigration checkpoints, the issuance of National ID cards has also lent itself to additional applications for financial inclusion programs for the less developed countries, as well as better accountability and management of aid programs.”

Tan also commented that Asian users have been early adopters of biometrics in many fields and that the region’s awareness and acceptance of biometrics is ahead of the U.S. thanks in part to its everyday use by consumers, not only in wider adoption of biometric door locks in homes and offices, but also in home appliances for personalization of coffee machines or drink dispensers.

Tan says the acceptance of biometrics combined with wide mobile penetration across Asia Pacific presents a great opportunity for mobile biometrics payments solutions.

“Fraud has been on the rise and the need for better authentication is ever more necessary,” he says. “While contactless micro payments have already taken off, financial institutions are looking at biometrics to enable higher value transactions off the mobile platform.”

Tan previously served as VP with QLogic Corporation and Senior Director of Strategy and Go-To-Market for Asia Pacific at Oracle. He has also held senior leadership positions for Authentec/UPEK.

Just last November, Integrated Biometrics announced that security industry veteran Andrew Flood joined the organization in a leadership role in the area of partner services infrastructure.

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