Jumio adds eyeball tracking capabilities to ID verification solution

Jumio has added eyeball tracking biometric capabilities to its trusted identity verification solution, Netverify.

In addition to conducting a “liveness” check to verify that a real person is holding the mobile device, Jumio’s Netverify will now require users to follow an icon on the mobile device screen with their eyes as it moves in a random pattern.

The biometric verification technology will be available to all Netverify users, including financial institutions, sharing economy providers, online gaming and travel companies.

“Fingerprint and iris scans give consumers a false sense of security. Just in May, hackers demonstrated they could beat the Samsung 8 iris scan,” said Philipp Pointner, VP of products at Jumio. “This is a technology arms race. The addition of eyeball tracking makes it exponentially more difficult to imitate someone you’re not, giving businesses and consumers a higher level of trust.”

To decrease the risk of fraud, Jumio developed a hybrid approach to verification that incorporates checking ID (government-issued documents), identity (biometrics and eyeball tracking), and documents (bank statements, utility bills, etc.).

The company’s method also involves scrutiny from real identity experts as well as automated technology.

“The addition of eyeball tracking makes Jumio’s Netverify the most sophisticated ID verification solution in the market,” said Stephen Stuut, CEO at Jumio. “As businesses increasingly rely on mobile interactions with their customers, it is critical that they have a way to meet know your customer requirements, while keeping the user experience frictionless. Jumio seeks to both combat fraud, which can cost businesses time and money to track down and remediate, while delivering a simple, fast experience that consumers expect.”

Previously reported, mobile-only bank Monzo said it will be using Jumio’s Netverify Trusted Identity as a Service to help verify customers who are moving from its prepaid card service to a full current account, enabling the bank to comply with Know-Your-Customer (KYC) requirements.

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