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3D computer vision industry veteran joins Lucid board to guide smartphone push

Categories Biometrics News  |  Trade Notes

Lucid has added serial entrepreneur and computer vision industry veteran Arthur van Hoff to the company’s Board of Advisers to help direct Lucid toward scaling and mass deployment of its technology in mobile phones.

As the Founder and CTO of Jaunt XR and the inventor of Jaunt One, which is a professional-grade, 360-degree multi-camera system for capturing cinematic 3D VR movies for Hollywood, according to the announcement. In his advisory role, Hoff will draw on his experience with depth map generation and 3D imaging dating back to the 1980s, as well as expertise in machine learning and mobile applications to support Lucid’s continued focus on delivering its AI-enhanced depth solution, 3D Fusion Technology, which launched last year.

“Arthur is an inspirational leader and technologist who reshaped the entire mobile and multi-camera space with groundbreaking inventions. He will help us bring AI, machine learning and 3D vision to more and more mobile devices,” said Han Jin, Lucid CEO. “Lucid is proud to welcome him and look forward to him helping lead our technology research and advancements in AI and machine learning, so more devices, people and places around the world will discover the importance of depth and 3D data.”

Hoff has led startups to multi million-dollar acquisitions, and has served as CTO of several companies, including Flipboard, which went on to a successful IPO.

“Major players in mobile, robotics, security, retail and autonomous cars have been asking for accurate and power-efficient camera-only-based 3D depth solutions,” said Van Hoff, “but finally computing power and technological advancement have reached the point where all this is possible. Lucid’s technology and organization immediately impressed me as they brought deep technical insights paired with a great business sense and unique approach to an industry ready for disruption. I am excited to influence their technology direction and strategy and work with the Lucid team to bring this AI solution to more multi-camera devices.”

Lucid’s technology was deployed to millions of devices in 2018, the company says, including mobile phones, cameras, robots, and chips such as the RED Hydrogen One, RED Lithium Camera, the chip system by VIA and Qualcomm, and Etron’s depth module.

Sony is reportedly ramping up production of its 3D camera chip in anticipation of integration by several smartphone manufacturers this year.

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