Mastercard to test behavioral biometrics for payments by customers of UAE-based telecom
Mastercard has reached a deal with United Arab Emirates-based telecom operator du to explore how its NuDetect behavioral biometric technology can be used to deliver safe, seamless payments through user’s smartphones across the Middle East and Africa.
NuDetect is the flagship product developed by NuData Security, which Mastercard acquired in 2017, and Mastercard has previously identified Africa, where 95 percent of transactions are made with cash, as a market that can benefit from secure mobile payments. The new Memorandum of Understanding with du, which rebranded from Emirates Integrated Telecommunications Company (EITC) in 2007, brings passive user verification to card-not-present transactions, including ecommerce payments, to du customers.
“In today’s connected world, studies indicate that developing a smoother user experience is a top priority for more than 90% of merchants when evaluating their approach to transactional security,” comments Mastercard Senior Vice President, Digital Payments & Labs, Middle East and Africa, Gaurang Shah. “Against this backdrop, it is crucial to ensure that frictionless consumer journeys are balanced with robust authentication. Our NuDetect solution addresses these concerns by deploying innovative data analysis to deliver seamless and safe digital interactions. We are pleased to partner with du to introduce this cutting-edge product, which will bring increased confidence to every transaction.”
“At du, our commitment to offering customers fast and convenient interactions plays an important role in our ongoing success,” says du Chief Digital Lifestyle and Innovation Officer Anthony Shiner. “Our partnership with Mastercard will enable us to further streamline the payment journey for consumers across a variety of touchpoints, while maintaining the highest levels of transactional security. We are excited to explore the tremendous potential of NuDetect, and look forward to a long and fruitful collaboration.”