Kairos launches liveness detection feature for facial biometrics to beta testing
Kairos has launched a new biometric Liveness Detection feature for selfie-base authentication to beta testing through its API platform to provide its business customers with anti-spoofing capabilities. The company plans to initially pitch its facial recognition technology with liveness detection to financial services providers to assist with their identity fraud, regulatory compliance, and new user acquisition speed efforts.
The algorithm predicts spoof attacks by detecting pixel-level patterns in a single selfie taken by the end-user. When combined with face matching, sometimes as part of a multi-factor authentication solution, the technology provides businesses with high pass rates without compromising on speed or security, according to the announcement.
“Liveness detection has been Kairos’ number one request from prospective customers, so we’re thrilled to launch our first version on the market,” says Kairos CEO Melissa Doval. “In addition to providing protection from identity fraud, customers tell us speed and user experience is critical for the success of digitally on-boarding new users. Many of today’s incumbent liveness solutions, we found, ask too much of users—and this ‘friction’ negatively impacts conversion rates, an essential metric for growing customer acquisition.”
Kairos says its face recognition can be integrated with practically any camera-enabled product through an easy-to-code API for identity verification in different industries and use cases. The company renewed its partnership with RapidAPI to reach the marketplace’s user base of half a million developers earlier in April.
“In today’s rapidly evolving digital economy, from banking and fintech to healthcare and retail; fast, secure identity verification has become an essential need for businesses faced with increasingly sophisticated methods of fraud and dynamic regulatory requirements,” comments Kairos Product Manager Joe Whyte.