FB pixel

McDonalds acquires Apprente to bring speech recognition to drive thrus

McDonalds acquires Apprente to bring speech recognition to drive thrus
 

In an effort to bring speech recognition to the drive thru, McDonald’s has acquired conversational artificial intelligence startup Apprente, TechCrunch reports.

Apprente’s technology is already being tested in some McDonald’s locations, to deliver “faster, simpler and more accurate order taking,” according to the repot. McDonald’s said Apprente’s technology could be used in mobile and kiosk ordering, and may allow the fast food restaurants to lower head-count, along with wait times.

The Apprente team will become founding members of a new McD Tech Labs, which the restaurant giant says it intends to expand by hiring engineers, data scientists, and others. Apprente Co-founder Itamar Arel will be the Vice President of McD Tech Labs.

In an announcement to Apprent’s website, Arel and Co-founder Moshe Looks said drive-thrus quickly emerged as a good use case for its proprietary AI technology.

“We’ve spent the past couple of years tackling this challenging real-world task, and along the way, we developed novel machine learning and speech understanding technologies, culminating in an industry-leading, robust and scalable solution,” they write.

The deal, for which terms were not disclosed, comes after Apprente raised $4.8 million in the two years since its founding.

McDonald’s also acquired an online personalization startup, Dynamic Yield, for more than $300 million earlier this year to improve customer experiences at its drive thrus.

Article Topics

 |   |   |   | 

Latest Biometrics News

 

DHS awards SVIP contract to Procivis for decentralized identity software

Procivis AG, a subsidiary of Swiss institution Orell Füssli, has been awarded a tender through the U.S. Department of Homeland…

 

IDnow rides online betting wave from UEFA Euro Championship

IDnow is capitalizing on UEFA European Football Championship fever, registering over eight times more identity verification requests on sports betting…

 

Android 15 integrates biometric security across the board

In the latest Android 15 Beta 3 release, significant progress has been made in the area of biometric authentication. In…

 

Vote begins on biometric injection attack standard

Europe’s standard for biometric data injection attacks is on track to be published in October of this year, and could…

 

Police Scotland engages public on biometric data rights amid cloud storage concerns

Police Scotland has commenced the distribution of an information leaflet to all individuals in police custody who have their biometric…

 

‘Facial recognition is the easy part’: digital travel ID pilot results are in

Air travel has been getting more complicated. From security and passport checks to special documents such as COVID-19 certificates, passengers…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events