Huge potential for biometric face verification to secure databases and data centers: Colocation America

Huge potential for biometric face verification to secure databases and data centers: Colocation America

The fraud and risk prevention power of biometric facial recognition has enormous potential to secure databases and data centers, according to a new blog post from Colocation America.

The easy integration of face verification software appeals to programmers, while the ease of use appeals to end-users, the company says, making the biometric modality a convenient way to reduce the risk of illegal access to data.

A lack of security protocols, lack of employee training, and internal fraud are among the causes of data breaches identified in the post, which goes on to explain the role of face verification with liveness detection in within a comprehensive cybersecurity strategy.

“Businesses that deal with massive data could not restrict the data access, so they should use it to control fraud within the company,” writes blog author Kevin Martez. “It will reduce the risk as criminals try to commit a crime in an unnoticed manner, and face verification will verify their identity before giving them any access. It will demotivate the internal agents from committing a crime. Also, it will reduce the risk of coming from external sources. In case a criminal gains illegal access to a data set, the face verification roadblocks will mitigate risk. Such security roadblocks often demotivate hackers.”

While the company is hardly the first to endorse facial recognition for access control, it is notable as a trusted IT service provider for so many other organizations. Colocation America provides hosting and network services to numerous businesses from 22 data center locations across the country.

The global market for fraud detection and prevention is forecast by a recent report to quadruple to $80 billion by 2025.

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