Marchex applies AI and voice biometrics to block robocalls

Marchex applies AI and voice biometrics to block robocalls

Call analytics company Marchex has developed a solution dubbed Clean Call that integrates artificial intelligence and voice biometric technology to block the high volume of robocalls businesses receive, the company announced.

“We reimagined robocall blocking as an intelligent system that could adapt as robocallers changed tactics,” said William Li, vice president of engineering at Marchex. “This is a marked advancement over other products on the market, which block calls using cumbersome technology that cannot keep up with fast-evolving robocallers. Marchex’s Clean Call adaptive robocall blocking will be robocallers’ worst enemy.”

Marchex’s Clean Call technology uses artificial intelligence and biometrics to identify and block robocalls in real time. With the patent pending, the company claims its solution has already intercepted millions of robocalls and spam attempts per month.

According to YouMail data, the number of robocalls reached 47.8 billion in 2018, up 57 percent from 30.5 million in 2017.

Marchex has been looking into growing its AI innovation portfolio. In August, the company released conversational AI technology with a voice biometric model that identifies the caller, technology integrated in Clean Call.

“Marchex’s Clean Call is an ingenious, adaptive service that combines elements of artificial intelligence with voice biometrics to detect and block both known and newly recognized robocallers. It is a potential game-changer,” said Dan Miller, lead analyst at conversational commerce consultancy Opus Research.

A recent market research report suggested that voice biometrics will grow by 23.5 percent CAGR through 2026.

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