Disney patent application shows biometrics in image recognition system for guest personalization

Disney has filed for a patent on a system that could combine biometrics with scannable badges or other visual markers which would support “image-based recognition of a person,” WDW News Today reports.

The patent filing for “Preference Implementation System for Acting on Preferences of Facility Visitors” describes the use of QR codes, markers like a certain t-shirt design, or wearables to recognize enrolled individuals in order to associate them with biographical information such as their preferred name and preferences to personalize services. Facial recognition and other biometrics could be used to compliment other visual identifiers and prevent mix-ups or fraud. The process begins with person detection, then checks if an individual spotted has opted in, and directs individuals to guest relations if it fails to identify them.

The system stores opt-in records and the data for visual recognition, along with biographical information. It is suggested for application in a variety of scenarios, including on-ride effects and participation in special activities in transportation hubs, stores, restaurants and resorts included in the theme parks.

Disney theme parks currently use “MagicBands” with embedded RFID chips to identify the wearer when scanned, and fingerprint biometrics to prevent ticket fraud.

Article Topics

biometrics  |  Disney  |  fraud prevention  |  image recognition  |  patents  |  personalization  |  wearables