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Oberthur unveils new logo, brand strategy at Cartes

Categories Biometric R&D  |  Biometrics News  |  Trade Notes

Oberthur Technologies has announced its new corporate brand strategy, as the company looks to focus on the mobile space.

Oberthur revealed its new tagline, “The M Company” as well as its new logo at Cartes 2013 this week in Paris.

“It’s a strong signal we want to send to the market. Oberthur Technologies has always been at the heart of mobility, from the first smart cards to the latest contactless payment technologies which equip millions of smartphones,” Didier Lamouce, CEO of Oberthur Technologies said. “Today, our environment is being disrupted by the explosion in mobility, in the fields of payment, telecommunications and identity. This is where the value lies and is where we are directing our efforts.”

The company’s new logo, an interpretation of an on/off button, includes both an O and T for Oberthur Technologies.

“On the one hand, it is validating market practice, where OT is often mentioned in this way; on the other hand, we are being more efficient in terms of ‘naming,’ specifically in high growth regions,” Matthew Foxton, Vice President Communications and Branding at Oberthur said. “End-user benefits tend to be forgotten in a B2B and technological environment when in fact out technologies are part of the daily lives of millions of people, every day and everywhere around the world.”

Reported previously, Oberthur recently announced that its multifunction operating system will be used by the French State Printing Group to make new electronic drivers’ licenses in France.

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