ID.me doubles user count in one year; surpasses 10M users
Digital identity platform ID.me announced this week that it has surpassed 10 million users, doubling its user count in just over a year. The company achieved this milestone after federal government agencies, two top ten retailers, and a major American city integrated with ID.me’s shared login service driving new user growth and expanding the number of places where ID.me users may access services.
ID.me provides secure identity proofing, authentication, and group affiliation verification for government and businesses.
After reaching the 5 million user milestone in December 2017, ID.me added tens thousands of new partners in the public sector, healthcare, automotive, travel, and retail sectors. According to the announcement, ID.me is poised to grow even faster in 2019, particularly in the healthcare and public sector verticals with major new clients onboarding to the platform.
“The problem ID.me solves is simple,” explains Blake Hall, founder and CEO of ID.me. “Your most portable logins, Facebook and Google, aren’t trusted. Consumers can’t, or won’t, use those logins with government agencies and healthcare. Your most trusted logins are typically with your bank, but those bank logins aren’t portable to other high-value applications like healthcare records or government websites. ID.me addresses that problem by providing a trusted and portable single sign on that more than ten million individuals use to access services ranging from online discounts at retailers, healthcare applications, and benefits at federal agencies. We’ve only just begun. We’re focused on building additional partnerships in retail, government, and healthcare so we grow even faster in 2019 and put more people in control of their data.”
McKinsey recently analyzed the digital identity market and estimated it was worth roughly $10 billion in 2017. Over the next four years through 2022, it estimates the market will grow be between 9 and 15 percent a year, reaching between $16 and $20 billion.