FB pixel

Whoop gets intimate with biometric health-monitoring underwear

Whoop gets intimate with biometric health-monitoring underwear
 

Whoop, maker of wrist-worn fitness trackers and analysis software, has expanded into clothes with built-in biometrics readers.

The news comes weeks after the startup raised $200 million in a series F venture round that was led by SoftBank Vision Fund 2. Whoop‘s newest round values it at $3.6 billion.

The apparel — leggings, athletic boxers, sports bras, shorts and compression tops — can take readings on wearers’ torso, calf and waist. There is an “Intimates Collection” with bralettes and around-the-office boxer shorts. Prices range from $54 to $109.

Perhaps looking to Apple’s penchant for control, the unicorn is making the clothing, not contracting it out, according to Front Office Sports.

Its sensors pick up a number of biometric signals, including a pulse oximeter, skin temperature sensor and the clothing includes a so-called health monitor, which can track those indicators as well as heart and respiratory rates.

Apple and Facebook are among the many players in this market segment.

A Whoop membership, which includes a coaching platform, is required for automated analysis of biometric readings, for $18 per month.

The new line comes as company executives begin implementing expanded R&D budgets for wearable technology paid for by the new venture funding. Company executives say they will enter new markets and seek acquisitions.

One of Whoop’s recent partnerships involved a deal signed in the spring with CrossFit. Through the deal, Whoop’s biometric bracelet is the sport’s official wearable.

Also participating in the facility were IVP, Cavu Ventures, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures and Animal Capital, according to Whoop.

The company has raised $400 million so far.

Article Topics

 |   |   |   |   |   |   | 

Latest Biometrics News

 

New FaceTec CLO among avalanche of appointments in biometrics and fraud protection

New executives have been named by biometrics providers FaceTec, Pindrop and Fingerprint Cards, along with C-level appointments by Prove and…

 

Indonesia issues call for World Bank-backed digital identification project

Indonesia is looking for a company providing consulting services as a part of its upcoming digital transformation project backed by…

 

Affinidi data sharing framework leverages privacy-preserving open standards

Affinidi, a company specializing in data and identity management, unveiled the Affinidi Iota framework at the WeAreDevelopers World Congress. This…

 

Sri Lanka set for January biometric passport launch, plans airport upgrades

Sri Lanka is preparing to begin issuing biometric passports with electronic chips embedded as of January, 2025, according to a…

 

Vending machines with biometric age verification roll out in Germany, US

Vending machines are growing in popularity as a way to sell age-restricted products around the world, with Diebold Nixdorf algorithms…

 

San Francisco police hit with lawsuit over facial recognition use

In 2019, San Francisco became the first city in the U.S. to ban facial recognition technology, forcing the police and…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events