FB pixel

AGNITiO kicks of new branding campaign for voice biometrics

 

AGNITiO has announced a company re-branding exercise, as well as the roll out of a new website.

The new branding strategy, called Voice iD, is said to more accurately describe the category of voice biometrics in which the company specializes.

AGNITiO’s vision encompasses comprehensive adoption of Voice iD in mobile devices – including smartphones, tablets and wearable devices. With consumers’ continued frustration with typing passwords and PINs, 58% forgetting their online passwords, and the universal, hands-free accessibility and convenience of the spoken word, the company says Voice iD will simplify mobile login and make transactions faster.

“With Apple’s introduction of the Touch ID feature in the iPhone 5S, consumers have awakened to new ways of authentication,” Emilio Martinez, AGNITiO CEO said. “Voice iD may be the easiest method, complementary to Touch ID, yet faster to deploy. The AGNITiO Voice iD software engine can be immediately added to any device, platform or application, which allows for rapid ecosystem adoption. Soon consumers in a variety of scenarios will identify themselves with their unique voiceprint, in any language, electronically or by phone in a variety of scenarios.”

According to a recent report on the voice verification market, the market is in its nascent stages of development, but growth is anticipated as voice biometrics and speech recognition become more widely used.

In addition, the Biometrics Research Group has noted that mobile devices are expected to drive the bank adoption of voice biometrics, and has also pinpointed that Asia is expected to lead the growth in biometric banking applications.

BiometricUpdate.com recently took a look an extended look at voice biometrics as a modality, including some early examples, as well as an exploration of potential developments and innovations. Read the full feature here.

Article Topics

 |   |   | 

Latest Biometrics News

 

Securing user trust and safeguarding platforms with biometric identity verification

Verified trust is the new currency: so says a new report from reusable verified identity and screening company Trua, looking…

 

Essex Police reveal impressive accuracy of LFR from Corsight, Digital Barriers

England’s Essex Police have performed 383,356 match attempts with live facial recognition software from Corsight AI and Digital Barriers, with…

 

US and UK refusal to sign Paris declaration shows divergence in AI strategy

The U.S. and the UK have declined to sign the Paris AI summit declaration, which seeks to establish a “human…

 

DHS’s compliance with AI privacy, civil liberties requirements lacking, IG says

The Department of Homeland Security (DHS) has made strides in developing policies and frameworks to govern its AI use, including…

 

Precise Biometrics: quarterlies, annuals, SEC actions

Feb 13, 2025 – Net sales for Precise Biometrics rose 15.7 percent percent from 75.1 million Swedish kronor (approximately US$7 million)…

 

YouTube, Meta lean into age assurance in 2025

In the past twelve months, age assurance for online content – a method for knowing that a user is of…

Comments

3 Replies to “AGNITiO kicks of new branding campaign for voice biometrics”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events