Onfido facial and document recognition onboarding platform launches to Salesforce AppExchange

Onfido has announced the launch of its remote onboarding platform on the Salesforce AppExchange to bring its document and facial verification tool to the CRM giant’s Financial Services Cloud and other customers.

Onfido uses machine learning technology to enable users to confirm their identity with a photo of an identity documents and a “live” selfie, protecting access to online services. The technology performs automated checks on 600 documents from 192 countries, and is used by 1,500 customers globally, the company says.

“Over the last few years, there has been increasing regulatory pressure on financial services” explains Onfido CEO and co-founder, Husayn Kassai. “But as they continue the migration online, the processes for addressing that regulatory requirement are struggling to keep up. Outdated CDD processes mean the burden is often borne by the end-user, up to 40% of whom drop out of onboarding processes due to poor UX. Now, retail banks are able to offer a seamless onboarding experience to their users, while easily meeting and maintaining visibility over their compliance processes.”

The new integration allows Salesforce Financial Services Cloud customers to verify their customers’ identities and provides a clear audit trail in Salesforce to assist regulatory compliance.

“Our vision is to unify an ecosystem of leading financial services technology partners,” says Salesforce SVP and GM of Financial Services Rohit Mahna. “By partnering with leading FinTech trailblazers like Onfido, we’re able to extend the capabilities of our platform and put customers at the center of these new experiences.”

Onfido recently appointed several new executives and raised $30 million in a funding round in September.

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