IDEX reinforces sales and marketing teams to take on biometric cards market

IDEX is strengthening its sales and marketing teams with several experts from the cards and payment industry in preparation for mass commercialization of the company’s fingerprint solutions for biometric cards. The company has also upgraded its efforts on marketing communications.

The Norwegian biometrics firm recently appointed David Orme as SVP Global Sales and Marketing. Orme will join IDEX’s executive management team from early June. IDEX has also made several new hires recently in Asia as part of the transformation to a card-centric organization. The hires have extensive experience from the smart card and fingerprint industry, including companies such as Gemalto, Oberthur, Synaptics, NEXT Biometrics and Authentec. In addition, IDEX has engaged a Global Head of Marketing Communications and a PR agency.

“I am very excited about our strong team of commercial hires and our ability to attract industry experts based on our leadership position in the biometric cards market,” said Stan Swearingen, CEO of IDEX. “I am really looking forward to getting David on board with his solid experience and relationships in the payments and security ecosystem. He and his team are key to our success going forward.”

Swearingen became CEO on April 1, succeeding Dr. Hermant Mardia after five years as CEO.

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