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National Soccer Hall of Fame deploys NEC facial recognition tech

The National Soccer Hall of Fame and NEC Corporation of America have announced a unique facial recognition-based partnership. Powered by NEC and its NeoFace software, guests will experience a custom-tailored tour of the Hall of Fame which is scheduled to open to the public in October at Toyota Stadium in Texas.

“Leveraging NEC’s acclaimed and industry-leading facial recognition technology as the software engine, our aim is to provide the most personalized experience in sports,” said Executive Director of the National Soccer Hall of Fame Djorn Buchholz.

According to the announcement, NEC and the National Soccer Hall of Fame are the first to use facial recognition technology to individualize a guest’s experience in a sports and entertainment venue. Guests will benefit from facial recognition the moment they enter the National Soccer Hall of Fame where they will be prompted upon check-in to share their hometown, favorite soccer position, favorite U.S. teams and their level of fandom. Based on that information, digital touch screens, virtual reality and gesture technology inside of the Hall of Fame will recognize guests using the NeoFace facial recognition software which will personalize each visit based on individual preference.

NEC’s facial recognition solution was ranked number one in performance tests by NIST last year. It has been used by the LPGA and will be used in Tokyo for the 2020 Olympic Games.

NEC is a Signature Partner of the National Soccer Hall of Fame, FC Dallas and Toyota Stadium.

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