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Airport traveler analytics company MEXIA acquired by SITA


SITA has acquired MEXIA Interactive, which provides curb-to-gate passenger analytics for the air transport industry with a suite of technologies including facial recognition, to enhance its existing airport operations and passenger flow management portfolio.

Customers of SITA can achieve greater operational efficiency and offer improved services based on a comprehensive and predictive view of passenger flow information, according to the announcement. Based in Winnipeg, Canada, MEXIA provides technology to identify and predict bottlenecks in airport queues, and monitor passenger time spent in airports. It also provides information on the number of shoppers, conversation rates, and trends within the facility to boost retail revenue potential.

MEXIA tracks people with its mobile analytics, video analytics, and facial recognition through the company’s SMRT Sensor platform.

“Airports increasingly need comprehensive and sophisticated technology solutions that help them meet the continued growth in passenger numbers while improving the overall airport experience,” comments SITA CEO Barbara Dalibard. “This is a market where SITA is strongly focused and where we can deliver real value. With the acquisition of MEXIA we will strengthen our airport portfolio, providing our customers with automated predictive analytics and detailed passenger flow management throughout the airport.”

MEXIA is currently deployed to some of the largest airports in the world, and its customers will continue to be supported by SITA, the companies say.

“Our ground-breaking technology provides seamless integration with SITA’s Airport Management, Passenger Flow Management and AirportPulse solutions,” says MEXIA President Glenn Tinley. “We are extremely excited about the additional benefit our existing customers will receive from the wider SITA portfolio while helping SITA deliver additional value and benefits to their established customer base.”

SITA’s 2018 Air Transport IT Insights Survey shows wait-time monitoring has been implemented in 42 percent of airports in 2018, up from 31 percent in 2017, as airport IT spending reaches $10 billion.

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