CLEAR biometric tech deployed at Target Field for frictionless fan access

Mar 25, 2019, 2:31 pm EDT | Stephen Mayhew

Major League Baseball’s Minnesota Twins announced a new partnership that will give fans an opportunity to use the CLEAR biometric identity membership platform to verify their identity for frictionless access to Target Field.

Beginning opening day, CLEAR members can accelerate their entry into the facility through a dedicated biometric security lane at Gate 34 where, after the touch of a finger and a bag check, they can enter the facility. Non-members will be able to sign up for free on the spot. According to the announcement, additional entry gates may be added over time and potential future applications for CLEAR at Target Field include ticketing and biometric payments and ID checks for stadium concessions.

“The Minnesota Twins are thrilled to introduce CLEAR’s game-changing technology to the Target Field experience,” said Twins president and CEO Dave St. Peter. “We are confident our fans will find tremendous value in utilizing the CLEAR system to enter the ballpark and eventually for ticketing and concessions.”

The biometric identity platform is available in more than 40 airports and sports stadiums across the United States and in select cities, can be used to buy food and drinks and prove legal age for alcohol purchases. There are more than three million CLEAR members in the United States.

This July, CLEAR will also be available at Progressive Field during the 2019 All Star Week through its partnership with Major League Baseball, providing fans with seamless entry into the Midsummer Classic.

In January CLEAR announced a new round of financing which will be used to accelerate the continued expansion of CLEAR’s platform and its airport and stadium network into new verticals.

CLEAR is certified as Qualified Anti-Terrorism Technology by the Department of Homeland Security (DHS).