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Australia wants communication and engagement strategy for digital identity program

Australia wants communication and engagement strategy for digital identity program

Australia’s Digital Transformation Agency is still accepting applications for a Digital Identity Communication and Engagement Strategy for its Digital Identity program until January 26, 2020 at 6pm (Canberra ACT).

Australia’s Digital Identity program is now ready for its next stage which entails delivering a wider variety of services to more people. The government wants to invest in communication so all Australians will be familiar with the program, and emphasize its benefits.

Ideally, the strategy would include information about the use of biometrics, benefits and security measures taken to protect data privacy and security and align with community expectations. Industry, Commonwealth, State and Territory governments are joining the program as potential participants.

The Digital Identity program is opt-in, it includes by-design privacy and security, and it is based on people having choice of identity provider.

The person responsible for the Communications and Engagement Strategy should either already have or build an influencer network that includes media, government and industry stakeholders in Australia, demonstrated experience in whole-of-government integrated public relations and communications strategies, familiarity with the Commonwealth’s Digital Identity program and with the DTA’s role in digital transformation and experience with agile working environments.

The Government of New South Wales recently announced 1 million, and counting, digital driver’s license downloads. Service NSW is working on a ‘copy solution’ to make it easier for companies to confirm identity if a physical photocopy of a license is necessary, to encourage the wide use of the opt-in electronic vehicle license.

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