Passive biometric facial liveness from ID R&D implemented by Zenoo to boost onboarding conversions
Passive facial biometric liveness detection technology from ID R&D has been implemented by digital onboarding innovator Zenoo to strengthen security during the online identity verification process without adding extra steps or complexity, according to a company announcement.
IDLive Face can prevent scammers from spoofing identity verification based on face biometrics without requiring user action or flashing lights at the user. The increased friction added by active solutions does not align with Zenoo’s commitment to simple and fast onboarding for higher conversion rates, the companies say.
The technology will be offered to Zenoo clients as a connector that works out of the box with any facial recognition software, and performs a liveness check on the same selfie as is matched to the customer’s government-issued ID.
ID R&D recently published a white paper on the differences between different types of liveness detection technology.
“Consumers today expect the ability to quickly and easily open new accounts and sign up for services online. Businesses face the challenge of making the onboarding process secure without frustrating users to the point where they take their business elsewhere,” says Stuart Watkins, CEO of Zenoo. “ID R&D’s passive liveness check provides a way to further enhance security without sacrificing the user experience.”
Zenoo client Homepie, an innovative real estate sales platform, will be the first to use ID R&D passive liveness technology to verify buyers’ identities before they tour a seller’s property, demonstrating the value of secure onboarding beyond the KYC requirements faced by banks.
“New account fraud is on the rise in financial services. Identity proofing aims to stop scammers but it’s not very hard to spoof and there is a growing need to strengthen remote verification processes for the safety of businesses and users alike,” says Alexey Khitrov, President of ID R&D. “That said, consumers are less tolerant than ever when it comes to interactions that are time consuming and frustrating. That’s why passive liveness is so important as part of a frictionless identity verification process.”
IDLive Face was launched last August, and passed iBeta’s Level 1 Presentation Attack Detection (PAD) compliance testing earlier this year. Khitrov explained the massive research and development effort that went into the technology to Biometric Update last year.