FB pixel

Biometric ticketing reaches NFL, deployed to new soccer stadium

Biometric ticketing reaches NFL, deployed to new soccer stadium

The Columbus Crew of North America’s Major League Soccer has deployed a converged wired and wireless network from Hewlett Packard Enterprise subsidiary Aruba at their new home, Lower.com Field, to power automated stadium systems including opt-in face biometrics-based ticketing.

The network will also support Evolv Express security screening and pervasive WiFi.

“One of the first things that we really focused on is providing a great connectivity experience, not only in the seats, but everywhere in the stadium,” says Brandon Covert, vice president of Information Technology for Haslam Sports Group. “At the gates, when there are 12,000 people waiting to get in and they’re trying to pull up their tickets, or when walking through the concourses at halftime among 20,000 people, it is a very challenging environment for live venues. That is one of the major reasons we pushed really hard towards a very robust Aruba infrastructure.”

Fans using the biometric ticketing enrol their selfie biometrics from their ticket account, and then use a Wicket kiosk connected to the Aruba network to perform facial verification in a paperless, touchless process first deployed at Historic Crew Stadium, where the team played prior to 2021.

“The beauty with facial recognition is fans can redeem all of their tickets with one glance versus scanning each separate ticket, it creates a much smoother process,” adds Covert. “The fan just walks up and takes about a second to look at the Wicket kiosk and their admitted group can walk right through the gates. This technology has cut the time it takes to get into the stadium by more than 50 percent. When it comes to funnelling thousands of fans into the stadium at the same time, this adds up to significant time savings.”

Browns 3rd in AFC, first in face biometrics

Just up Interstate 71, the Cleveland Browns have launched an Express Access Line to provide faster entry to games with face biometrics, which a Wicket representative revealed to Biometric Update in an email also uses its technology.

Local outlet WKYC reports the Browns are the first National Football League team to adopt the biometric ticketing technology.

Fans enrolling for the service with selfie biometrics and a ticket scan can perform facial verification on iPads at FirstEnergy Stadium entrances, or chose to wait in the regular line for manual ticket checks.

Wicket also provides its technology to a Major League Baseball team.

Related Posts

Article Topics

 |   |   |   |   |   |   |   | 

Latest Biometrics News


UK gov’t introduces new digital identity verification services bill

The UK government has announced a coming identity verification services bill that will support digital ID products and services from…


EES launch postponed to November, EU’s biometric border app may still not be ready

A smartphone app designed to streamline queues for the EU’s upcoming border checks will not be available in time for…


US government transitions Veteran’s Affairs, IRS to Login.gov or ID.me

The U.S. Department of Veterans Affairs (VA) says it will implement a more streamlined login process for veterans to access…


Data breach raises questions about Fractal ID’s decentralized identity architecture

A data breach at decentralized digital identity verification provider Fractal ID has exposed the ID documents and facial images of…


Physical IDs no longer mandatory in Azerbaijan, where 65% use digital identity

Physical and digital IDs have reached parity in Azerbaijan, where the government has announced that identity information provided through the…


Recfaces argues biometric data privacy rule carries Olympics security risk

RecFaces is calling for facial recognition technology (FRT) to be used as a key security measure to protect critical infrastructure…


Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Read This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events