San Francisco, CA
USA
Persona
Persona’s verified identity platform unifies data collection, verification, fraud prevention, age assurance, and compliance into a configurable platform. Organizations can use Persona at every stage of the identity life cycle, and the platform’s flexibility allows teams to quickly adapt as new technologies, regulations, and use cases emerge.
Founded in 2018 and headquartered in San Francisco, Persona is available in 200+ countries and territories, and in over 40 languages. It powers privacy-first workflows across industries, including fintechs, AI companies, marketplaces, delivery services, education, and government agencies.
Persona Biometrics News
LinkedIn introduces biometric IDV in Singapore with Persona
LinkedIn is rolling out identity verification using biometric passports in Singapore. The feature is provided by San Francisco-based selfie biometrics…
| Mar 1, 2024 | Identity verification integrations unveiled by Socure, OneID, Persona and uqudoIdentity verification providers are combining selfie biometrics with tools like open banking and contextual matching to streamline user onboarding and… |
| Nov 20, 2023 | Paravision and Persona launch facial age estimation tech with a focus on ethicsA new age estimation and verification tool is on the market, care of Persona and Paravision. The partners have teamed… |
| Nov 6, 2023 | Persona selfie biometrics to verify ID for LinkedIn users in Australia, BrazilUsers of professional networking platform LinkedIn in Australia and Brazil will henceforth have their identify verified using ID authentication software… |
| Oct 26, 2023 | New reusable ID and risk assessment tools give companies more power to fight fraudSan Francisco digital ID startup Persona is adding a passkey product to its suite of verification tools, allowing users to… |
| Aug 23, 2023 | Walmart Spark delivery platform picks Persona selfie biometrics for driver verificationWalmart delivery app Spark is implementing selfie biometrics checks from Persona for drivers to cut down on incidents of individuals… |
| Aug 3, 2023 | Persona biometrics for random spot checks in UK scooter-service trialThe UK city of Birmingham’s new electric scooter contractor uses Onfido and Persona software to verify the identity and age… |
| Jun 22, 2023 | Notarize launches Proof to bind digital signatures to ID with Persona biometricsOnline real estate service provider Notarize is introducing a platform for digital signatures compliant with the NIST IAL2 remote identity… |
| Jun 21, 2023 | Persona wins major gaming client as age verification grows upFor anyone who has watched a young child play the chunky, multi-person role-playing online game Roblox, news that there is… |
| Mar 9, 2023 | Telecoms in Belgium and Kuwait adopt biometric identity verificationOnfido and Accura Scan have each signed up telecom providers to use their selfie biometrics for identity verification. New tools… |
| Oct 28, 2022 | Persona introduces expanded digital identity platform for modular integrationSan Francisco-based identity management provider Persona has launched a new version of its unified digital identity platform to aid businesses… |
| Oct 11, 2022 | Pricing plans for SMB biometric onboarding, compliance services launched by ComplyCubeComplyCube has overhauled the pricing model for its SaaS digital identity verification to help serve the anti-money laundering and Know… |
| Sep 21, 2022 | Serpro signs up Persona for Brazilian biometric ID verification databaseBrazil’s federal government is working on biometric identity verification infrastructure that would act as a backstop for businesses looking for… |
| Jul 29, 2022 | Persona launches engine to automate custom digital ID checks based on riskPersona has launched a new risk response and digital identity verification engine called ‘Dynamic Flow’ to allow customers to automate… |
| Jun 13, 2022 | Persona launches biometric KYB/KYC automation platformSan Francisco-based ID verification provider Persona has released an automated know your business and know your customer platform that authenticates… |
| Sep 16, 2021 | Persona raises $150M, renews development efforts in digital ID solutions and infrastructuresPersona has announced the closure of a US$150 million Series C funding round led by Founders Fund, with participation from… |
| Jul 28, 2021 | Persona launches Workflows to ease digital identity automation, customizationPersona has introduced an orchestration tool to help businesses architect effective automated digital identity processes, which CEO Rick Song tells Biometric… |
| May 4, 2021 | Persona raises $50M to make its biometric ID verification internet’s identity layerPersona has raised $50 million in a Series B funding round to support its ambition to provide the internet’s identity… |
| Feb 22, 2021 | Rethinking digital identity infrastructure: Persona CEO Rick Song on the path to a more human internetDigitization raises new concerns regarding digital identity and the nature of the internet as we know it. Thanks in part… |
| Dec 16, 2020 | ID check, selfie biometrics and identity intelligence providers look for niches in busy compliance marketBiometric screening and related technologies for know your customer (KYC) and anti money-laundering (AML) compliance when onboarding new customers clearly… |
Persona White Papers
The strategic guide to identity verification
Identity verification is at an inflection point. In the not-so-distant past, identity verification (IDV) was most commonly associated with financial…
| Jul 13, 2026 | Persona’s 2026 H1 selfie fraud report |
