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Persona
Persona’s verified identity platform unifies data collection, verification, fraud prevention, age assurance, and compliance into a configurable platform. Organizations can use Persona at every stage of the identity life cycle, and the platform’s flexibility allows teams to quickly adapt as new technologies, regulations, and use cases emerge.
Founded in 2018 and headquartered in San Francisco, Persona is available in 200+ countries and territories, and in over 40 languages. It powers privacy-first workflows across industries, including fintechs, AI companies, marketplaces, delivery services, education, and government agencies.
Persona Biometrics News
Persona and Paravision power Substack’s biometric age estimation
People visiting Substack from within the UK and Australia may find some content blocked or blurred out until they perform…
| Dec 9, 2025 | Reddit users’ questions expose major shortcoming in age assurance effort“Am I the only one that’s confused about how they’re going to confirm if you’re a certain age?” So asks… |
| Nov 26, 2025 | Account takeovers via financial institution impersonation prompts FBI warningThe Internet Crime Complaint Center (IC3) run by the U.S. FBI has issued a public service announcement warning Americans about… |
| Nov 19, 2025 | Roblox to make age assurance for chat mandatory as of January 2026Roblox is trying. In the face of mounting criticism of the social gaming platform’s failure to protect kids from grooming… |
| Oct 27, 2025 | Jumio joins surging market for reusable digital identity with selfie biometricsBiometric software launches and network partnerships signal the arrival of reusable digital identity bound and sometimes authenticated with selfie biometrics… |
| Sep 4, 2025 | Roblox dials up safety measures with Persona age estimation, AI voice screeningRoblox is rolling out biometric age estimation, provided by Persona, for all users who want to access its communication features…. |
| Sep 3, 2025 | Age assurance tech trial highlights providers for verification, estimationAustralia’s Age Assurance Technology Trial has published its final report, and while the organizers have been careful to frame the… |
| Aug 20, 2025 | Lyft adding age verification to bike share service in New YorkLyft has announced that it will start using age verification for its Citi Bike bicycle-sharing service in New York, following… |
| Jul 18, 2025 | Age estimation from Persona to unlock Roblox’s Trusted Connections featureRoblox has implemented a new system, called Trusted Connections, that integrates facial age estimation (FAE) provided by Persona. “We’re investing… |
| Jul 15, 2025 | Reddit deploys selfie and document age verification from PersonaA statement from Reddit says it is using Persona’s age verification technology to comply with requirements in the UK Online… |
| Jun 25, 2025 | Persona powers up its IDV solution as deepfake workplace fraud surgesPersona has unveiled a major update to its Workforce Identity Verification (IDV) solution. The upgraded offering bolsters defenses against the… |
| Jun 18, 2025 | ID verification integration can stop fake employees, customers and bots: PersonaFake job seekers have been flooding companies, relying on AI technology such as deepfakes to fool hiring managers and apply… |
| Apr 30, 2025 | Persona reaches $2 billion valuation with new investment roundPersona has announced a $200 million Series D funding round, bringing the company’s valuation to $2 billion. A release from… |
| Apr 21, 2025 | Potential for deepfake audio, video to warp reality is building to crisis levelPersona has published its fraud insights for the first quarter of 2025, and deepfakes take the headline. “The deepfake fight… |
| Apr 15, 2025 | OpenAI to introduce IDV screening for organizationsApproximately 10 percent of the world’s population – some 800 million people – are using systems made by OpenAI, the… |
| Mar 31, 2025 | Workplace IDV gains steam: Yoti, Persona, 1Kosmos streamline employee onboardingWorkplace identity verification (IDV) is increasingly becoming popular among enterprises. Notable incidents such as the hacking of casino and hospitality… |
| Mar 7, 2025 | Persona updates KYC-KYB platformIdentity verification company Persona has released a new generation of their unified Know-Your-Customer (KYC) and Know-Your-Business (KYB) platform, which includes… |
| Feb 3, 2025 | OfDIA updates register of identity verification firms certified under DIATFShopping for digital identity verification isn’t like shopping for a new outfit. There are no stores to visit, the product… |
| Jan 23, 2025 | New Persona release helps businesses detect AI-based face spoofsPersona has announced “significant enhancements” in its AI-based face spoof detection capabilities, which a company blog says apply a more… |
| Dec 17, 2024 | Persona’s selfie biometrics power more real-time ID verification for DashersDoorDash is beefing up its identity verification measures, integrating machine learning and selfie biometrics from Persona for ID re-verification of… |
Persona White Papers
The strategic guide to identity verification
Identity verification is at an inflection point. In the not-so-distant past, identity verification (IDV) was most commonly associated with financial…
| Jul 13, 2026 | Persona’s 2026 H1 selfie fraud report |
