FB pixel

Persona’s selfie biometrics power more real-time ID verification for Dashers

Stronger identity re-verification measures imposed on DoorDash delivery fleet
Persona’s selfie biometrics power more real-time ID verification for Dashers
 

DoorDash is beefing up its identity verification measures, integrating machine learning and selfie biometrics from Persona for ID re-verification of its delivery fleet, which it calls “Dashers.”

A release from the company says the new identity re-verification protocols require select Dashers to re-verify their identity in between dashes, use machine learning to detect potentially inauthentic accounts, and increase the number of real-time biometric identity checks completed in a week.

Persona system successful in weeding out inauthentic Dashers

The move is prompted by what the company says in a release are “meaningful results” from its existing screening and biometric IDV processes, which it adopted in 2023.

“Monthly deactivations of inauthentic accounts have more than doubled compared to last year, with 2024’s deactivations surpassing all of 2023 by July. And each week, we prevent an average of 4,600 attempts by deactivated Dashers who previously violated our verification policies from regaining access.”

“Trust starts with knowing who is using DoorDash,” says Brad Rosenthal, director of Dasher integrity at DoorDash. “People rightly expect us to know who’s at their doorstep or entering their business when they order with us. That’s why we’re further stepping up our efforts to make sure Dashers are who they say they are and crack down on anyone trying to break our rules.”

Becoming a Dasher requires identity verification with a current, valid government ID and the completion of a background check. Since 2023, DoorDash has required identity re-verification when “signs of potential account inauthenticity” trigger alerts. Dashers complete the process using Persona’s 1:1 selfie biometrics system, which matches a selfie to the face on a government ID.

Dashing through the snow, performing identity verification

The new, stronger measures add checks at additional points in the delivery journey, “requiring select Dashers to occasionally complete a real-time identity check during a dash immediately after they complete a delivery.” The idea is to make safeguards “less predictable and even harder to evade.”

“Now, over 150,000 Dashers complete selfie checks every week. If someone can’t or won’t re-verify their identity, they will not be allowed to continue dashing.”

DoorDash has begun rolling the new measures out in San Francisco (where Persona is based), Orlando, Seattle, Los Angeles, Yakima, Denver, Boulder, Sacramento, Atlantic City and Fort Myers, and has plans to take it wider in 2025.

Related Posts

Article Topics

 |   |   |   |   |   | 

Latest Biometrics News

 

Securing user trust and safeguarding platforms with biometric identity verification

Verified trust is the new currency: so says a new report from reusable verified identity and screening company Trua, looking…

 

Essex Police reveal impressive accuracy of LFR from Corsight, Digital Barriers

England’s Essex Police have performed 383,356 match attempts with live facial recognition software from Corsight AI and Digital Barriers, with…

 

US and UK refusal to sign Paris declaration shows divergence in AI strategy

The U.S. and the UK have declined to sign the Paris AI summit declaration, which seeks to establish a “human…

 

DHS’s compliance with AI privacy, civil liberties requirements lacking, IG says

The Department of Homeland Security (DHS) has made strides in developing policies and frameworks to govern its AI use, including…

 

Precise Biometrics: quarterlies, annuals, SEC actions

Feb 13, 2025 – Net sales for Precise Biometrics rose 15.7 percent percent from 75.1 million Swedish kronor (approximately US$7 million)…

 

YouTube, Meta lean into age assurance in 2025

In the past twelve months, age assurance for online content – a method for knowing that a user is of…

Comments

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Most Viewed This Week

Featured Company

Biometrics Insight, Opinion

Digital ID In-Depth

Biometrics White Papers

Biometrics Events